Cheapest Direct Mail List for Real Estate Investing I’ve Found

January 22, 2009 | By | 8 Replies More

Real Estate Investing Direct Mail MarketingSending targeted direct mail to sellers has been one of our primary marketing strategies to find great deals over the years. We have a three step foreclosure mailer that we send once a lis pendens has been filed on a property. We have an out of state mailer we do. And one of our more successful seller lead generators was mailing to owners of properties where the sale price was $100 or less. These are transfer properties. . . could be from divorce or inheritance among other reasons.

Anyway, direct mail could be a good additional component to your marketing plan. If that’s the case, one of the first questions that you may ask is, “Where do I get the list?”

I’ll tell you what you don’t do. . . don’t call one of the list companies out there! These companies will charge you an arm and a leg for something that you can get for MUCH cheaper if you just know where to look.

For example, I was on the phone with one of my students in my mentoring program the other day, and he had just bought a list. I was too late! You wanna know how much they charged him. . . $1,200! I didn’t want to tell him that I could get him a more targeted and better list at about 1/10 of the cost.

“So Patrick, Where do I get my list if not from a list company?

Your list can be generated from public records from your county. Depending on what kind of list you want, you go to one of a couple different county offices.

Your county appraisers office is a great resource for you. In some counties they call it the tax assessors office and some the registrars office. Whatever they call it in your area, it’s a great place to get a list.

That’s where I generated my out of state and transfer lists from. And guess how much I paid for each list which had thousands of names. . . only $50 a piece! That beats the heck out of paying $1,200, doesn’t it?

Some of the information that I had them include in the list were. . . property address, owner name, mailing address (if different), last sale date, last sale amount, and assessed value. Oh yeah, here’s another tip. Make sure they exclude out of country addresses. Not worth the expense to mail to them.

To generate a list of people facing foreclosure, call your county courthouse and tell them that you want to search public records for the latest lis pendens (a lis pendens is the first step in foreclosure and is Latin for “suit pending”). They’ll direct you where to go. You’ll most likely have to do this research yourself and write down the information you need for each lead. That’s how we’ve always had to do it.

Some counties have all that info online, but we would still actually go to the courthouse because we found there was about a weeks difference between when a lis pendends was filed and when it showed up online. Lot’s of investors mail to these leads in my area so we want to get our letter in the homeowner’s hands as quick as possible.

If you run into any problems geverating your list or have further questions, leave them in the comment area. . .

Enjoyed this post? Share it with your friends :-)

Tags: , , ,

Category: Marketing

Need funding for your deals? Download your free copy of my customizable private lender presentation and speaking script.
10 Hour Wholesaler

Leave a Reply

Comments (8)

Trackback URL | Comments RSS Feed

  1. Wil Christenson says:

    Great information Patrick. Additionally if you are either a fast learner or a little knowledgeable with Microsoft Excel (MS Access is even better) , you can buy the entire data set from your local tax assessor’s office (in my county it cost $400). They will provide it for you on a CD in Excel or Access format, which you can then upload to your computer. Once you have the data on your computer you can use the tools available in Excel or Access to “mine” the data however you want. For example, you can filter the data by subdivision, or zip code, or out of state owners, or street, or whatever-you-want. This gives you the flexibility to generate lists as new ideas occur to you… without having to go back to the assessor’s office and dropping another $50-$100.

    Keep up the good work!

  2. Doug says:

    Thanks for the marketing tip! I paid waaaaayyyyy too much for a list recently. I’ll definitely go that route next time.

    Doug’s last blog post..Is Too Much Information Blocking Your Road To Success?

  3. aturner says:

    Great post Patrick! I’m going to my county appraiser’s office Monday to get a list of out of state sellers. What kind of mailer do you send out?

  4. Patrick Riddle says:

    Have a great tip from one of our students who just got a list of over 5000 multifamily leads in the specific area that he invests all for the low low price of $0! That’s right he got it for free.

    He called a local title company, asked to speak to their marketing department, they ran a list of multifamily owners in his area, and emailed to him.

    How about that!

  5. Chris Rock says:

    Oddly enough, in my county, they allow you to download the whole database. I’m a sql guy so I can just query the list for free and get all of the addresses (which I’m doing by the way). We’ll see how it works out!

  6. Interesting, I have not heard about this

  7. Bank Bully says:

    Can I order more then one at a time?

  8. Patrick Riddle says:

    Dale (Bank Bully) … you should be able to order more than one list at a time from your county tax assessor’s office.