6 Great Marketing Strategies to Keep the Deals Flowing

July 11, 2008 | By | 2 Replies More

6 Great Marketing Strategies to Keep the Deals FlowingWithout leads coming in for your real estate deals, you cannot legitimately expect too much from your real estate investing business. Marketing delivers the life blood to your growing investment portfolio. Here’s some marketing strategies to keep the phones ringing.

1. Farming Target Neighborhoods

One of the most important things you can do as a beginning real estate investor is to define your niche, your target property. For our company, it is single family houses in good condition in a good area having an ARV between $150K and $175K. Once you know what the ideal property is for your investment strategy, determine a few neighborhoods to target. This will involve driving through these neighborhoods on a regular basis, putting out flyers, door hangers, business cards, and introducing yourself to everyone you can. If anybody decides to sell in these select neighborhoods, you will be the first to know.

2. Community Bulletin Boards

Wal-Mart, grocery stores, coffee shops, hometown restaurants, fitness gyms, etc. It’s free and gets your name out in the local community.

3. Magnetic Signs or “Wraps” on Your Vehicle(s)

Turn your car into an advertisement on wheels. Everyone you meet will most likely know what you do before you even open your mouth. You could also get a professional paint job on your car or truck if you want to go the full distance. People can’t help but notice what you do when you become a traveling billboard.

4. Main Stream Media

Radio, TV, or newspapers. This can be more of an upfront investment, but could really get the phone ringing!

5. Friends & Family

Nothing beats a referral from friends and family . . . period! It’s also free and will probably snowball into many more referrals over a lifetime. Make sure everybody knows what you do, and they will make sure you know when somebody needs to sell!

6. Government Programs & Sources

Such as Fannie Mae, Freddie Mac, FHA, VA, etc. You can call and get on all their lists of properties for sale through their programs.

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Category: Marketing

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  1. Tage says:

    I haven’t put too much thought of developing a niche for real estate investing. I figured that if a good deal game along, and I had the resources to act on it, I would do so. I guess if you did develop a niche, that the process would become more automated and one could become able to streamline the process.

  2. Patrick Riddle says:

    Just by defining your niche, you will become aware of opportunities that may have passed by you before.

    Through the law of attraction, the types of deals that fit your buying criteria will start coming your way.

    If you haven’t already, define what matters most to you. Is it equity? Cash flow? Long term/short term gain? What kind of properties are you most comfortable with i.e. single family, multi family, commercial?